Privacy Policy

Concerning personal information used for the purposes of news reports and literary work

For more than 120 years since its establishment, Toyo Keizai Inc. has widely contributed to the public interest as a news medium providing news, publications and various statistics data.
In these activities as a news media organization, our company acquires, uses and retains a large amount of personal information.
The Exclusion from Application in Article 76 of the “Act on the Protection of Personal Information” specifies that the provisions in Chapter 4, which stipulate the duties of entities handling personal information, shall not apply when personal information is handled for the “purpose of news reports”, for the “purpose of literary work” or for the “purpose of academic studies”.
Respecting the role of news organizations and writers who value freedom of speech and freedom of expression and contribute to the people’s right to know, this provision is essential for the continuation and development of a democratic society.
Our company aims to contribute to the establishment of a free but disciplined economic press at all times. In order to contribute greatly to the people’s right to know, our company will continue to perform as a news media organization that people can trust.
However, the personal information that our company acquires, uses and retains is important in relation to fundamental human rights, namely privacy. Knowing that the handling of such information requires the utmost care, our company has established its own original internal management, administration and utilization system.
Adhering to the full implementation of the laws related to the protection of personal information, our company will continue to appropriately and voluntarily handle the information regardless of the exclusion provision concerning news reports. Our company will make every effort to review and improve our handling of the personal information we acquire, use and retain for the purposes of news reports, literary work and academic studies.
Our company promises to appropriately manage the personal information in order to fully contribute to public interest at all times.

Kenichi Komahashi, President of Toyo Keizai Inc.

News, publications, statistics and databases delivered by Toyo Keizai Inc. as a news organization

Concerning personal information not suitable for the purposes news reports and literary works

Our company handles large amounts of personal information in our businesses relating to magazines and books, online services, advertising, conducting seminars and others. Our company recognizes the importance of that information, and to protect the rights of individuals, we comply with laws and regulations relating to the personal information and handle that information appropriately in accordance with the following.

Purpose of the acquisition and use of personal information

Our company appropriately acquires and uses personal information only to the extent necessary for our business activities. We do not handle personal information beyond the scope of the identified purposes.
The personal information acquired by our company may be used for the following purposes:
  1. (1) For providing applied and contracted products and services and for other related customer service.
  2. (2) For providing information about our company’s products, services and seminars.
  3. (3) For surveys and questionnaires to help improve and develop our company’s products and services.
  4. (4) For providing products, services and other information from corporations and organizations that our company believes are beneficial to customers.
  5. (5) For the creation and provision of other products and services of our company, including corporate information database that contains personal information.
  6. (6) For business communications from our company.

Rules when offering personal information to a third party

Except in the following cases, our company does not provide personal information to third parties without the consent of the concerned individual.
  • (1) When it is necessary to protect life, health or property; and it is impossible to obtain consent from the user.
  • (2) When all or a portion of the handling of personal data is outsourced within a range necessary for providing the products and services.
  • (3) When providing the products or services of another company such as corporate information databases that include personal information.
  • (4) When it is based on the Act on the Protection of Personal Information and other laws and regulations.

Internal organization

Our company manages personal information with the utmost care in accordance with internal company rules and through the establishment of an organization specialized in handling personal information, placing key people in charge of such information in relevant departments.

Strict management

Our company shall separately establish and continuously enhance Personal Information Management Regulations for the management of personal information to avoid leaks, loss or destruction, and take the necessary organizational, personal, physical and technical security control measures. We will also conduct necessary and strict supervision of our employees and subcontractors who handle the personal information.

The name of the authorized personal information protection organization affiliated with our company and the contact point for the resolution of complaints.

Our company is affiliated with the Japan Investment Advisers Association.


If you have comments or questions concerning the handling of personal information, please send an email to: Personal Information Management Committee Secretariat(
This privacy policy may change due to an amendment of laws and regulations or a change in social norms.
Kenichi Komahashi,
President and Officer in charge of Personal Information Control, Toyo Keizai Inc.
Established on April 1, 2005
Revised on October 5, 2011
Revised on August 15, 2017
Revised on July 16, 2020