Information about online service data use

Toyo Keizai Inc. uses cookies and Web beacons to collect website access data from the browsing data of websites run by our company, such as TOYOKEIZAI ONLINE and KAISHA SHIKIHO ONLINE.


What are cookies and Web beacons?

When you access websites and services, cookies are used to store browsing information on your devices (PC, smartphone, or other such device). Web beacons use small image files embedded in web pages to transmit data.
There are two types of cookies and Web beacons: those set to enable use of the functions provided by our websites and services, and those set by third-party companies partnering with our company.

1. Types of access data

When you visit our websites, the following access data is collected and transmitted to external parties as outlined in 3. below.
  • Date and time of access
  • Accessed URLs
  • Computer’s IP address
  • Operating system
  • Browser type
  • Referrer information (URL data for the website you were viewing immediately prior to accessing our website)
  • Members-only services registration and log-in content (data collection may extend further back than the moment of registration or log-in)
  • Other data

    • 2. Purposes for the use of access data

  • Use of data essential for website operation/use of data for customer functionality
    • Data collected by our company is used when you navigate within a website, to facilitate use of website functions, or to record customer settings on a website.

  • Use of data for analysis
    • The above data collected by our company is also used to provide high-quality services to customers. Specifically, we use the data to analyze browsing status, for collaboration among our websites and collaboration with third-party company services provided by our company, questionnaire surveys, and so on.

    We mainly use Google Analytics for the collection and analysis of customers’ website access data. The following is a list of Google Analytics’ enhanced advertising features that we have implemented.
  • Google Analytics Remarketing
  • Google Display Network Impression Reporting
  • Google Analytics Demographics and Interest Reporting
  • Integrated services that require Google Analytics to collect data for advertising purposes (including data collection via advertising cookies and identifiers)


    • We use Google Analytics, Treasure Data, and PIANO Japan to collect information about your access to our websites, which we use for purposes such as interest-based advertising. This access-related information is collected anonymously and is not personally identifiable, but it may be associated with your Google account information if you have agreed to customize your ads on Google. The collected information is used for analysis to improve services in our business and to deliver advertisements.

    The access data collected by Google Analytics is governed by the Google Privacy Policy.
    For more information on how data is collected and processed by Google Analytics, please click here.


  • Use of data in advertisements
    • Some of the advertisements shown on websites operated by our company are distributed through third-party companies listed below. These third-party companies may make use of cookies and Web beacons. In addition to the these companies, advertisers may also use cookies and Web beacons.
    Our company use behavior-targeting advertisements in order to transmit appropriate advertisements tailored to individual customers.

    3. Companies to which access data is sent

  • Our company sends the data described in 1. above to the following third-party companies.
  • The third parties to which we send the data use the data for the purposes of analysis, advertising, and other business activities as described in 2. above. For details, please refer to the privacy policies of the individual companies listed below.
  • You can set your browser to block cookies or to display a warning whenever cookies are received. You can find out how to adjust these settings by checking the “Help” menu for “Cookies.” You can block cookies using browser settings or the link below, but please note that if cookies are blocked, it may not be possible to access certain services.
  • If you wish to disable the services of the companies listed below, please follow the opt-out procedures specified on the websites of the service providers.


    • 企業名 プライバシーポリシー オプトアウト
    グーグル合同会社（広告） ● ●
    グーグル合同会社（アナリティクス） ● ●
    株式会社CARTA COMMUNICATIONS ● ●
    株式会社マイクロアド ● ●
    Magnite, Inc. ● ●
    GMOアドマーケティング株式会社 ● ●
    株式会社プラットフォーム・ワン ● ●
    スマートニュース株式会社 ● ●
    Teads Japan株式会社 ● ●
    株式会社fluct ● ●
    株式会社CMerTV ● ●
    パブマティック株式会社 ● ●
    Criteo株式会社 ● ●
    株式会社AJA ● ●
    IndexExchange ● ●
    OpenX Japan株式会社 ● ●
    RTB House Japan株式会社 ● ●
    株式会社エンハンス ● ●
    DNP BookAD ● ●
    GumGum Japan株式会社 ● ●
    LINEヤフー株式会社 ● ●
    株式会社ビジネスメディア・ファクトリー ● ●
    株式会社BI.Garage ● ●
    Xandr Inc. ● ●
    トレジャーデータ株式会社 ●
    株式会社電通 ● ●
    株式会社電通デジタル ● ●
    ユーソナー株式会社 ● ●
    楽天株式会社 ●‬‬ ●‬
    アマゾンジャパン合同会社 ● ●
    Integral Ad Science, Inc ● ●
    株式会社Geolocation Technology ● ●
    日本オラクル株式会社 ● ●
    Supership株式会社 ● ●
    アウトブレイン・ジャパン株式会社 ● ●
    メタ・プラットフォームズ ● ●
    株式会社craft. ● ●
    UNRULY GROUP LLC ● ●
    ID5 ● ●
    Prebid.org ● ●
    UNICORN株式会社 ● ●
    Onfocus SAS ● ●
    株式会社インティメート・マージャー ● ●
    デジタル・アドバタイジング・コンソーシアム株式会社 ● ●
    株式会社プレイド ● ●
    株式会社FLUX ● ●
    Rich Audience ● ●
    Media.net Advertising Ltd. ● ●
    EQUATIV ● ●
    LoopMe Ltd ● ●
    株式会社ユーザーローカル ● ●
    クリエイティブサーベイ株式会社 ● ●
    株式会社電通マクロミルインサイト ● ●
    株式会社イルグルム ● ●
    株式会社Faber Company ● ●
    Piano Software Inc. ●
    Adform A/S ● ●

    Revision of this page

    This page is subject to revision in whole or in part. If significant changes are made, notice will be provided, but please check this page periodically to confirm the most recent version.

    Revision date: July 28, 2023